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Comment on New WSJ ad campaign aims to change perceptions about paper by Lou Hoffman
The element that struck me about the Journal's new ad campaign is there's no mention of the word "business."
It's almost like they made a conscious effort to avoid the word.
I actually posted on the topic at http://www.ishmaelscorner.com/2010/02/01/is-the-wall-street-journal-moving-away-from-business-changes-in-the-business-media/